Jesse is a Design Lead focused on delivering thoughtful experiences that move business metrics.

Currently living and working in Melbourne, Australia.

Jesse is a Design Lead focused on delivering thoughtful experiences that move business metrics.

Currently living and working in Melbourne, Australia.

Increasing Seek's ad product experimentation output by 136%

Seek

2024

Historically, experimentation in Seeks ad selection experience as part of the job ad posting flow had been costly and slow. I led the design of a modular system that allows for fast, flexible experimentation across design and development, fostering strong stakeholder alignment and feasibility time to market. The redesign improved development time by 12 weeks per experiment.

Increasing conversion by 6% for new users using AI ad writing

Seek

2024

Writing an succinct and appealing ad is one of a small business owners most challenging tasks. I led the design of Seeks first employer AI feature, an AI-written ad in the click of a button. The introduction of the feature saw a strong increase in conversion and satisfaction for new users as well as satisfaction uplifts.

Increasing check out conversion by 34% through a redesigned delivery flow

Coles

2022

I redesigned the Coles online delivery selection experience as part of a wider site redesign. My work drove a 34% increase in check out conversion, decreased cart abandonment by 18% and saved the business an estimated ~$3 million annually.